The Master of Science in Artificial Intelligence for Marketing Strategy (MSc AIMS) program is a joint degree between EPITA, an engineering school and EM Normandie, a business school.
The program equips students with AI skills to apply technology to enhance an organization’s marketing strategies and decision-making process.
Accredited by the Conférence des Grandes Écoles (CGE), this program is offered entirely in English.
Graduates of MSc AIMS will be able to utilize artificial intelligence techniques and tools to:
- improve consumer engagement experience by creating relevant client profiles based on KYC (Know Your Customer) concepts;
- monitor and analyze a variety of communication channels, such as social media, and assist in the understanding of the market’s perception of a brand;
- provide companies with relevant, timely and precise customer service and social media interaction;
- optimize the marketing content in order to boost the visibility of the companies and drive traffic to brands’ websites;
- and exploit computer vision to revolutionize the visual engagement strategy.
Program
Structure
The program consist of 12 months of classes and a 6-month internship at the end of the studies in a French or international company. To obtain their degree, students must acquire 120 ECTS (European Credits Transfer Systems) over the 18-month period and the French A2 level.
Semester 1 (S1) | Semester 2 (S2) | Semester 3 (S3) | Semester 4 (S4) |
30 ECTS | 30 ETCS | 30 ECTS | 30 ECTS |
12 Months | 6 Months | ||
|
In company |
This semester lays a sound foundation of technical and marketing skills for students regardless of their academic background. Students will take French language classes and cultural integration courses so as to manage well cultural shock and acquire a better understanding of French culture.
The semester consists of 240 hours of classes.
*The course list is subject to change.
Student Testimony
What jobs can the MSc Artificial Intelligence for Marketing Strategy lead to?
- Data Enabler
- Data Visualization Consultant
- Marketing Data Analyst
- Customer Intelligence Manager
- E-marketer
- Operational Researcher
- Business Intelligence Consultant
- Data Manager
- Data Analyst
- Data Strategist
- Data Planner
- Marketing Scientist
- Big Data Consultant
- Data Scientist
- Marketing Strategist
- Expert/Analyst in marketing analysis/marketing/research/CRM/credit analysis
- Business Data Analyst
- Entrepreneur
You wish to Study at EPITA?
You have questions?